Vision Zero campaign launched by City of Toronto reminds road users of reduced visibility

Vision Zero campaign. Image credit: @cityoftoronto

#VisionZeroCampaign; #Toronto; #DaylightSavingTime; #ReducedVisibility

Toronto/CMEDIA: Vision Zero campaign launched by the City of Toronto reportedly reminds all road users to stay alert as daylight saving time comes to an end this Sun Nov 5 at 2 a.m.

With daylight saving time coming to an end and with fewer daylight hours visibility for all road users in the evening gets reduced.

During the evening commute hours in Toronto from November to March, pedestrian collisions increase by more than 30 percent.

To create awareness of the increased risks faced by people due to reduced daylight hours when walking and cycling, the City has launched a public education campaign promoting road safety to remindToronto residents and visitors to be aware of other road users especially when driving as they share the city’s streets.

For the convenience of the residents, this campaign would be featured on billboards on the back of buses and transit shelters, on television and radio and in print and social media ads until December 3. 

The campaign will also be visible on taxi tops in the downtown core and in high-volume parking garages throughout the city.

As reduced visibility results in people and objects on the road harder to see, the City is asking drivers to follow  important safety tips including staying alert, slowing down when driving, turn slowly and look for other road users, ensuring proper functioning of vehicle headlights and signal lights, obeying speed limits, approaching all crosswalks, intersections, transit stops with caution, allow plenty of time to reach your destination and plan your route in advance.

As a comprehensive action plan, the Vision Zero Road Safety Plan aims to reduce traffic-related fatalities and serious injuries on Toronto’s streets. With more than 50 safety measures across seven emphasis areas, the plan prioritizes the safety of Toronto’s most vulnerable road users including schoolchildren, older adults, pedestrians and people cycling.