Smartphone maker TECNO names Bollywood actress Deepika Padukone as brand ambassador


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IBNS: Smartphone maker TECNO on Wednesday announced actress Deepika Padukone as its brand ambassador.

Commenting on the new collaboration, Deepika Padukone, said “TECNO’s lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.”

Speaking about the recently formed partnership, Arijeet Talapatra, CEO, TECNO Mobile, said, “Deepika’s charisma, coupled with TECNO’s innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences.”

He said: “Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and ‘Stop at Nothing’ brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO – where technology meets style to redefine the smartphone experience.”

Earlier this month, Arijeet Talapatra had said the company expects to launch 15 to 20 models next year.

“Our complete focus next year will be on serving the consumers,” he told IBNS during an event held at The Prime Mobile and Gadget Store in Kolkata.

“We are planning to launch 15 to 20 models next year and the focus will mostly remain on 5G as it is witnessing a rapid adoption,” he said.

He said the company does not have any plan to open dedicated stores at present but will continue to remain associated with top stores across the country.

“In India, 5G adoption is moving fast. We expect that from 2024 the above 12K segment will remain mostly focussed on 5G but the below 10K market will concentrate on 4G,” Talapatra said.