IBNS-CMEDIA: Samsung India on Wednesday announced the launch of its full 2026 Vision AI TV lineup, spanning Micro RGB, OLED, Neo QLED, The Frame, Mini LED and UHD TVs.
With today’s launch, Samsung is expanding AI-powered features across all its models, bringing smarter picture, sound and personalised viewing experiences to more consumers in India. Samsung is the Global No. 1 TV brand for 20 consecutive years.
The expansion of Vision AI Companion (VAC) features across Samsung’s 4K-and-above TV line up, reflects the brand’s broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.
“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs in India, tailored to meet the unique needs of Indian consumers. Our Vision AI TVs go beyond entertainment to deliver practical benefits in everyday life, helping users find what they want faster, enjoy content more easily, and make the most of their TV time. These TVs seamlessly integrate local content platforms, enhance multilingual support, and offer energy-efficient solutions for India’s diverse living environments,” said Viplesh Dang, Vice-President, Visual Display Business, Samsung India.
Vision AI Companion Brings Smarter, More Immersive Viewing
Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, Samsung’s Vision AI Companion helps users guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming.
AI Upscaling Pro uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.AI Soccer Mode analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
AI Sound Controller Pro analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.
Micro RGB: Defining the Future of Premium Picture Quality
The debut of Micro RGB in India expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.
Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of the industry benchmark BT.2020.
Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.
Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.
OLED: Expanding the Lineup for More Viewing Preferences
Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare-Free technology, previously available only on the S95 model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.
On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.
For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimise picture and sound in real time for a more immersive match experience at home.
The Frame: Elevating the Art TV Experience
The Frame lineup is specially designed for Art lovers. Across the lineup, users can enjoy Art Mode with access to 3000+ professionally curated artworks, along with experiences personalised by Vision AI Companion (VAC). The Frame (LS03H model) combines amazing picture quality with its unique Frame design.
Key features of The Frame include
Modern Frame Design: A piece of art, the Samsung Frame seamlessly blends style and functionality, transforming your space into a sophisticated gallery.
QLED Picture quality: Paired with Pantone Validated ArtfulColor and Glare Free technology, it delivers rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.
Neo QLED: Enhanced Picture Quality with More Connected Experiences
Samsung’s Neo QLED lineup brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H.Each model delivers the brightness, contrast and smart optimisation expected from a true Neo QLED experience.
Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.
Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.
Mini LED: Optimised for AI, Made More Accessible
Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models M80H and M70H, Samsung makes Mini LED and AI-powered viewing available to more consumers.
Motion Xcelerator 144Hz keeps fast-paced content smooth and clear.
NQ4 AI Gen2 Processor powers AI-driven picture optimization.
AI Sound Controller keeps dialogue clear and balances voices and sound effects in real time.
Additional AI and personalisation features further expand gaming and content experiences.
Price, Offers & Availability
As a part of special launch offer for a limited time, customers who purchase select TV models will receive a complimentary soundbar worth INR 102990 and a free Music Studio worth INR 23990. Additionally, enjoy cashback up to 20% and flexible EMI options to make your purchase even more rewarding.
The 2026 lineup, will be available across Samsung retail stores, Samsung.com, and leading offline and online retail channels starting today.
Samsung’s Micro RGB range starts from INR 124990
Samsung’s OLED range starts from INR 114990
Samsung’s Frame TV range starts from INR 56990
Samsung’s Neo QLED range starts from INR 52990
Samsung’s Mini LED range starts from INR 42990
Samsung’s UHD TV range starts from INR 36990
