#YehJawaaniHaiDeewani#RanbirKapoor#DeepikaPadukone#KaranJohar#AyanMukherji
Mumbai/IBNS-CMEDIA: Filmmaker-producer Karan Johar is “excited” to see Gen Z’s reaction to 2013 Hindi film Yeh Jawaani Hai Deewani, which is re-releasing in PVR Inox Cinemas.
The film, which features Bollywood stars Ranbir Kapoor and Deepika Padukone in the lead, will be released across 140 PVR Inox Cinemas in 46 cities on January 3, 2025.
The re-release follows the success of another Dharma Productions film, Kal Ho Naa Ho, which was re-released on November 15, reaffirming the growing popularity of bringing beloved classics back to the big screen.
These re-releases have become a defining strategy for PVR INOX, as they unite generations introducing Gen Z and Gen Alpha to iconic stories while giving older audiences a nostalgic trip down memory lane.
Hits like Rehnaa Hai Terre Dil Mein and Rockstar have further cemented the box office potential of this trend, making re-releases an integral part of contemporary cinema programming.
Karan Johar, producer, expressed his excitement, saying, “Yeh Jawaani Hai Deewani holds a special place in the heart of Dharma Productions. The film has great music, stunning locations, some of our most loved actors, and a story that resonates across all generations.
“It’s just the perfect film to start the new year. The film leaves you with a warm, fuzzy feeling about life. We can’t wait to see how Gen Z feels about watching it as adults on the big screen while millennials join in, singing along and repeating all the dialogues before the actors do.”
Reflecting on the film’s re-release, director Ayan Mukerji shared, “This movie feels like my second child, a part of my heart and soul. More than a decade later, I can confidently say that creating it was one of the greatest joys of my life. What we accomplished, despite its perfections and imperfections, remains a source of immense and lasting pride for me.”
Apart from Ranbir and Deepika, the film features Kalki Koechlin, and Aditya Roy Kapur in key roles.
