Mumbai/IBNS: Maybelline New York, an American multinational cosmetics, skincare, fragrance and personal care company, has announced appointment of three new brand ambassadors for India — Bollywood mega star Shah Rukh Khan’s daughter Suhana Khan, Ananya Birla and Eksha Subba.
The brand has extended its erstwhile brand purpose association with sportsperson P V Sindhu.
This new Maybelline New York squad of ambassadors embodies the brand’s spirit and values, and their unique personalities make them ideal spokespersons for the brand, a press release stated here on Wednesday.
Sharing her thoughts on being a part of the Maybelline New York family, Suhana Khan, who studied theatre from New York University and slated to make her on-screen debut later this year, said, “I look forward to being a part of Maybelline’s journey in India, connecting with young consumers and being the voice of the brand that gives young women everywhere the confidence to express themselves.”
P V Sindhu, two-time Olympic medalist and badminton champion, is an inspiration to millions of young girls in India.
Ananya Birla dons many hats as a platinum-selling singer and businesswoman along with being a strong advocate for mental health.
While Eksha Subba is a supermodel-boxer-biker and police officer.
Speaking about the new brand ambassadors, Zeenia Bastani, Brand general manager – Maybelline New York, L’Oréal India, said, “The ambassadors perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change!”
The new brand ambassadors will be featured in advertising campaigns of Maybelline New York and will also participate in brand events and initiatives.
The first campaign featuring the new brand ambassadors is set to launch in April 2023, the release added.
