Beijing/IBNS-CMEDIA: A Chinese dating application has introduced an unusual promise to refund users’ membership fees if they fail to get married within three years, in a unique marketing strategy aimed at transforming the matchmaking business.
Liangpei AI charges an annual membership fee of approximately Rs. 28,155.
However, unlike conventional dating applications, it limits users to one-on-one matches at a time.
Several other dating platforms allow users to interact and chat with multiple potential partners simultaneously.
The company’s founder, Zeng Xinxun, argues that matchmaking services should help people find partners rather than keep them using the app indefinitely.
The first claims under the three-year marriage guarantee will only become testable in 2029.
“One-on-one allows both parties to invest more focus and effort into building a relationship,” Zeng said, as quoted by Sixth Tone.
“Even if it doesn’t work out, it’s a conclusion reached after genuine communication,” he added.
How does Liangpei AI work?
Unlike conventional dating applications that encourage users to swipe through hundreds of profiles, Liangpei AI follows a structured matchmaking approach powered by artificial intelligence.
The platform uses a multi-step process to understand users’ personalities, preferences and expectations before suggesting potential partners.
AI-powered interview
New users begin with an approximately 20-minute voice conversation with an AI matchmaker.
During the interview, they answer around 25 questions covering their relationship history, personality, family background, marriage expectations, career and financial preferences.
Compatibility assessment
Based on the responses, the AI creates a detailed user profile and calculates compatibility scores to identify potentially suitable partners.
One-on-one matchmaking
Users are matched with only one person at a time. They cannot pursue another match until the existing connection is formally ended.
The approach is designed to encourage users to invest more time and attention in building individual relationships rather than engaging with multiple prospects simultaneously.
AI relationship assistance
The platform also offers AI-powered relationship support to help users navigate conversations and develop connections.
Its features include conversation starters, icebreakers for awkward exchanges and an AI wingman that analyses conversations and offers relationship advice.
