Actress-producer Alia Bhatt’s Ed-a-Mamma enters into a joint venture with Reliance

Joint venture. Alia Bhatt (L) and Isha Ambani (R) | Photo courtesy: Twitter/Alia Bhatt


Mumbai/IBNS: Actress-producer Alia Bhatt’s Ed-a-Mamma has entered into a joint venture with Reliance Retail Ventures Limited, the Bollywood star announced on Wednesday.

As per the joint venture, Reliance is set to acquire 51 percent stake in Ed-a-Mamma, the clothing brand which focuses on children and maternity wear.

In a post on X, Alia said, “Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture.
Ed-a-Mamma is a bootstrapped venture with a big heart. Reliance Retail is India’s largest retailer.

“What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children’s products that are safe, parent-friendly and planet-friendly. On a more personal note, for Isha and me, this is also about two moms coming together. That just makes it so much more special.”