IBNS-CMEDIA: The Indian Department of Posts, in collaboration with IndiGo, organised Digital Detox 2.0, the second edition of its in-flight postcard-writing initiative, following the enthusiastic response to its inaugural edition.
Coinciding with the festive season, the initiative gave passengers a unique opportunity to send Diwali greetings to their loved ones through handwritten postcards.
The campaign was conducted across 15 IndiGo flights covering 11 destinations, including Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur.
Passengers were provided with specially designed Digital Detox kits containing postcards, greeting cards and DIY postcards featuring specially designed Diwali stickers. The initiative encouraged travellers to take a break from their screens and express their festive wishes through personalised handwritten messages.
Building on the success of its first edition, the campaign aimed to revive the tradition of handwritten communication while encouraging more mindful engagement in an increasingly digital world.
By introducing the experience of letter writing to air travellers, the initiative highlighted the enduring charm of personal correspondence and the emotional value of handwritten messages.
Passengers warmly welcomed the initiative and shared their memorable experiences.
“Writing a postcard at 30,000 feet was a wonderful experience and something I will remember for my lifetime,” one passenger remarked.
Another participant said, “This was my first time writing a postcard. It made me realise how special handwritten messages can be in an age of instant digital communication.”
Appreciating the festive touch, another passenger said, “Sending Diwali wishes through a handwritten postcard felt much more personal and meaningful than a digital message.”
Through Digital Detox 2.0, India Post reaffirmed its commitment to innovative public outreach, celebrating the timeless tradition of letter writing and bringing a personal touch to Diwali celebrations.
