Toronto/CMEDIA: Designed by Toronto-based illustrator Dave Murray, the official FIFA World Cup 2026™ Host City poster was unveiled today at the Toronto Archives of the City of Toronto.
“The FIFA World Cup 2026™ is more than just a tournament…share our passion for the game with the world….Torontonian to be part of the excitement, from supporting our artists to cheering on the teams next summer…make this a moment that unites our communities and leaves a lasting legacy for generations to come,” said Mayor Olivia Chow
Having been selected from a pool of more than 550 applicants in response to a design call last fall. Murray’s dynamic and visually striking poster will represent Toronto on the global stage that define both the city and the world’s most popular sporting event.
“Designing Toronto’s Host City poster for the 2026 FIFA World Cup…an incredible honor…a dream come true…explore the power of art and sport…excited to showcase my love for the city through this design and hope it inspires pride and excitement for what’s to come.” said Dave Murray, Artist
Featuring a player in motion with a stylized red maple leaf, preparing to strike, Murray’s oversized poster figure symbolizes the grandeur of the FIFA World CupTM and its importance in growing the game of soccer across Toronto, Ontario and Canada.
Besides highlighting the city’s shoreline, the poster with a soccer ball positioned over downtown Toronto marks the location of Toronto Stadium reflecting the vibrant and diverse people and neighbourhoods that make up Toronto and is a literal representation of “the world in a city.”
Based in Toronto’s west end, Murray is an illustrator and artist with more than a decade of experience with his work having appeared in top publications and brands worldwide including the 2024 MLB Postseason and World Series, and the 2025 4 Nations Face-Off.
The Host City poster against the Charlotte Hornetswill be showcased at the Toronto Raptors home game Friday, March 28, and at the Toronto FC home game against the Vancouver Whitecaps on Saturday, March 29, giving fans a look at the design.
The poster will be preserved and stored in the Toronto Archives, ensuring its legacy as part of the City’s history in hosting this significant global event.
This is the first time that a FIFA World Cup™ has included posters specific to each Host City. The artwork for each of the 16 host cities is being unveiled online one by one from Tuesday, March 18 to Thursday, April 17, with a new poster highlighted every two days at FIFAWorldCup.com.
“The FIFA World Cup 26™ uniting Canadians from coast to coast, and Toronto embodies the incredible diversity that reflects Canada’s cultural mosaic…Host City poster as a symbol of our collective love for the beautiful game,” said Peter Montopoli, Chief Tournament Officer, FIFA World Cup 26™ Canada
All posters will be available for purchase beginning April 19, 2025.
The Official FIFA World Cup 26™ Tournament Poster, celebrating the event across all Host Cities, will be unveiled at a later date.
Toronto will host six matches during the FIFA World Cup 2026™, beginning with the first-ever men’s FIFA World Cup™ match on Canadian soil on Friday, June 12, 2026 and a round of 32 match on Thursday, July 2, 2026. Funding and services provided by the Government of Canada and Province of Ontario will contribute to enhancing the necessary infrastructure and logistics in delivering Toronto’s matches and ancillary events for the FIFA World Cup 2026™.
The City extends its gratitude to all artists who participated in the design call and looks forward to showcasing this exceptional work as the city prepares to welcome the world.
