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IBNS-CMEDIA: Tech major Apple recently previewed Apple Jing’an, located near Jing’an Temple and Jing’an Park in Shanghai, giving Chinese consumers a new option to buy the devices.
The store is set to welcome its first customer on Thursday (March 21, 2024).
“The store is encircled by an exterior plaza that gives the community a gathering place for special events, as well as providing a one-of-a-kind shopping destination where customers can discover and buy Apple’s unparalleled lineup of products and services,” read the Apple website.
“We’re thrilled to open Apple Jing’an — a store that seamlessly blends the traditional with the modern and perfectly complements this historic neighbourhood in Shanghai,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “From our phenomenal iPhone lineup to the new 13- and 15- inch MacBook Air, Apple Jing’an brings all of our products and services together with an amazing team to create a truly magical shopping experience for our customers.”
The Store and Team
Located next to the landmark Jing’an Temple, Apple Jing’an is a must-see destination in Shanghai.
Approaching the store through a grove of maple trees that line the upper plaza, visitors are treated to a stunning view of the temple.
As customers descend down the stairs, they pass by terracing, double-curved walls that extend forward in a circle to form amphitheater seating that will host Today at Apple sessions specially created for Apple Jing’an to celebrate the community and its creators.
Upon entering the expansive store from the lower level, customers are invited to explore the surrounding avenues and display tables with the latest iPhone 15 lineup, the new 13- and 15- inch MacBook Air with the powerful M3 chip, and Apple’s first-ever carbon neutral products in its latest Apple Watch lineup.
Once inside the store, visitors can travel between floors using the central feature staircase or through the stainless steel elevator.
The Forum, featuring a large video wall in the centre, serves as a space for learning and inspiration through free Today at Apple sessions. Meanwhile, the Boardroom offers a private setting where the store’s Business Team can offer advice and training to entrepreneurs, developers, and customers of businesses large and small.
From the design of the store to the materials used to bring it to life, every element of Apple Jing’an is built with purpose.
Reflecting Apple’s long-standing commitment to the environment, the new store features a Padang Light stone wall that is sustainably and locally sourced within China, giving the store a seamless visual and material harmony.
The 150-person team is ready to help customers shop for a new device, provide personalised setup and support, learn about switching to iOS, or find out about retail services like Apple Trade In or financing programs.
Ideally situated just steps away from public transport, the new store offers a dedicated Apple Pickup station to make it easier than ever for customers in Shanghai to order online and collect their devices in-store at a time that’s convenient for them.
Special Sessions
Opening festivities include a special performance by the youngest members of the Shanghai Symphony Orchestra to share the future of classical music in-store for customers.
Apple Jing’an will also offer a special six-week Today at Apple program that pays homage to the local community and its creatives with the series Let Diverse Creativity Bloom in Jing’an, showcasing Shanghai’s next generation of creators and their multifaceted skills through the groundbreaking capabilities of iPhone.
Apple in China
For more than 30 years, Apple has been innovating and delivering the best products and services for customers in China, and supports more than 5 million jobs through direct employment, its supply chain, and the iOS app economy.
Since the first Apple Store opened in China in 2008 with Apple Sanlitun, Apple Retail has constantly innovated to meet customers where they are, provide the best shopping experience both in stores and online, and deepen connections with local communities.
Today, Apple has 57 stores in Greater China, with thousands of team members delivering exceptional service and creating magical experiences for customers.
Last year, Apple opened Apple MixC Shenzhen, the second store in the vibrant city, as well as Apple MixC Wenzhou, the first store in the coastal city. Apple Jing’an marks Apple’s eighth store in Shanghai. In addition to shopping directly with Apple Retail, customers in China have even more places to discover and buy Apple products, get expert support, and more on the Apple Store online.
The team at Apple Jing’an will welcome its first customers on Thursday, March 21, at 7 p.m.
