Toronto/CMEDIA: Aimed at educating Canada’s young drivers about road safety, National Teen Driver Safety Week (NTDSW), an annual public awareness campaign is calling on teens to recognize that #DrivingTakes100 – 100-per-cent concentration.
Supported by Desjardins Insurance and CN, the awareness week runs from October 16 to 22 and aims to reduce distracted driving that causes serious and fatal injuries.
“In fatal crashes, drivers aged 20 to 25 were more likely to be distracted than all other age groups, followed by drivers aged 16 to 19,” Pamela Fuselli, President and CEO, Parachute reported saying. “NTDSW wants to help put a stop to these preventable deaths by bringing awareness to the serious issue of distracted driving among teens and young adults.”
Apart from participation by teens, parents, and influencers in virtual NTDSW promotions and activities across Canadian communities during the week of October 16 to 22, teens would be educated as part of the 2022 NTDSW campaign.about distracted, drunk, drug-impaired, aggressive driving, rail safety, and the dangers of speeding.
In addition, the returning of in-person events to NTDSW at schools and communities would facilitate Parachute to provide materials and an event guide for the Positive Ticketing Contest to promote and encourage to positive driving habits among teen drivers.
“Distracted driving…for the second year in a row, it is perceived as the biggest risk factor for drivers…cut out the distractions to keep ourselves and others safer on the roads,” Valérie Lavoie, President and Chief Operating Officer, Desjardins General Insurance Group reported saying.
Stephen Covey, Chief of Police and Chief Security Officer at CN reportedly reminded communities, loved ones and neighbours about being safe around rail property to help save a life
About Parachute
Parachute is Canada’s national charity dedicated to reducing the devastating impact of preventable injuries, the No.1 killer of Canadians aged 1 to 34 costing the Canadian economy $29.4 billion annually.
About CN
As a world-class transportation leader and trade enabler, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year and is committed to programs supporting social responsibility and environmental stewardship.
About Desjardins Group
The largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, the Desjardins Group was named one of 2022 Canada’s Top 100 Employers by Mediacorp… has one of the highest capital ratios and credit ratings in the industry.
#Canada; #2022NationalTeenDriverSafetyWeek
